The SR-Concept combines the new
concept of Reliance with all aspects of
the S-Concept: Smooth, Silent and
Strong. The Reliance Concept, or
R-Concept, means that dreams in reel
design are now evolving into reality.
The result of the use of the new S-R
Concept in design is the development
of many exciting new features.
Propulsion Line Management System

The most obvious component of the Propulsion Line
Management System is the new Propulsion spool lip
design. Through tens of thousands of casting tests and
computer simulations it has been determined that this
new spool lip design provides longer casting distances
than a standard spool lip design while preventing
backlashes and wind knots from forming. It also allows
the line to flow off of the spool in smaller loops during
the cast which means less slap on the stripper guide.
This means longer casts with less friction. The
Propulsion spool also utilizes a long stroke design to
further enhance the casting distance. Furthermore, there
is less bouncing of the line on the spool lip like on a
standard spinning spool. Because of the unique shape
of the Propulsion spool, the line flows consistently off of
the spool. So, with a standard spool, friction alternates
from heavy to light as the line slaps the spool lip. This
causes backlash and inconsistent line speeds. The
Propulsion spool lip provides consistently light friction to
overcome these situations.
Fluidrive II

Building upon the successes of Fluidrive, which provides
extremely tight tolerances and control in the cutting
process, Fluidrive II polishes the gear surface to
maximize tooth contact. This increases the efficiency of
the retrieve for more power with less effort.

This feature eliminates wobble during the retrieve by
counter balancing the rotor to enhance sensitivity and
smoothness. By using computer balancing, an approach
similar to car tire balancing, we are able to redistribute
the rotor weight to create smooth rotation and eliminate
vibrations caused by the reel.

S-Concept represents Shimano's initial philosophy on
which many of our spinning reel have been designed.
The three basic ideas that are inherent in the S-
Concept are Smooth, Silent and Strong.
•Smooth rotation and comfortable retrieve, coupled with
excellent drag performance and longer casting distance,
leads to our smooth, flawless operation.
•Silent operation of parts within the reel's construction
represents the attention to tight tolerances, reducing
excessive noise and resulting in the silent operation of
our reels.
•Strong, solid and functional construction leads to
powerful torque and durable drivetrains. This gives
anglers the strength and confidence they need to battle
elusive gamefish.
•The new sizing of our S-Concept reels offers anglers a
bigger spool and smaller body, resulting in a lighter,
more comfortable fishing experience without sacrificing
line capacity.
The end result are reels offering anglers smooth, silent
and strong reels that are designed for years of fishing
use. The knowledge of fishing and the minds of
Shimano's engineers have given today's angler state-of-
the-art reels that are ready for any challenge.

X-Ship provides improved gear
durability. By supporting the pinion
gear on both ends with bearings, the
pinion gear maintains precise
alignment with the drive gear. This
means the gears will stay in the same
position under the heaviest loads.
The added benefit is that friction
between the spool shaft and gear are
eliminated. This will enhance the
casting performance of the reel with
lighter lures, and allow for longer
Super Stopper II

Super Stopper II anti-reverse uses a
one-way bearing that eliminates
backplay.This provides the angler with
instant hooksetting power. In some
reels, the Super Stopper II can be
turned off to allow backreeling for
special techniques and situations.
Cold Forged Aluminum Spool

These spools provide increased
strength and durability over diecast
aluminum or graphite spools.
Shimano Ax Model # AX2500FB Spinning Reel
Shimano®'s latest Front Drag Spinning Reel, the AX is
sure to be a fisherman's favorite. Shimano quality
features include a graphite frame, graphite side plate,
graphite rotor and diecast aluminum spool. This front
drag spinning reel also features Dyna-Balance, which
incorporates counter-balancing techniques in the rotor to
eliminate wobble during the retrieve. Backed by the
Shimano name, front drag spinning reel covers all the
basics, performs well and offers plenty of enjoyment.
•Graphite frame
•Graphite rotor
•Graphite side plate
•Diecast aluminum spool
•Dyna-Balance to eliminate wobble during retrieve
•One ball bearing
•Weight: 5.6 oz.
•Gear Ratio: 4.2:1
Get ready for some serious fishing with the Shimano AX
Spinning Reel. This sturdy reel features a lightweight
graphite frame. The diecast aluminum spool gives you
excellent casting performance and durability. The
oversized line roller reduces twist from casting and
retrieving and has a tapered area that helps the line get
onto the roller quicker.
Series : AX
Family Type : Freshwater
Models Offered : 4
Key Feature : Propulsion Line
Management System (except AX-ULS)
Ball Bearings : 1
Roller Bearings : 1
Maximum Drag (lb) : 4.5-13 (lb)
Retrieve Per Crank Range (in) : 18-32
•1+1 Bearings
•Retrieve Range 22-28 (in)
•5.6-12.5 WEIGHT RANGE
•Front Drag
•4.5-13 (lb) Drag Power
•Moderate Crank Power
•Moderate Cast Rating
•Propulsion Line Management
Systemn (except on AX-ULSA)
•Graphite Frame, Sideplate &
•Diecast Aluminum Spool
•Varispeed (excluding AX-
•Super Stopper II (excluding
•Ported Handle Shank
(excluding AX-ULSA)
•Power Roller II (excluding AX-
•Approved for use in Saltwater
•Rated for use with Mono,
Fluorocarbon and PowerPro